Work comes in waves
Project flow goes up and down. Cheaper, lower-quality builders win on price because buyers can't see the difference in quality before they sign.
Fix: a lead pipeline that sells quality
Growth plan · Prepared for Al-Anjari Group
Three companies. One growth engine.
Construction, Kitchens and Decor: what we'll build in the next 90 days to turn marketing into a steady, measurable flow of work in Kuwait and Riyadh.
Prepared byDr Hassan El Molla
AgencyJebal Media
DateNovember 2026
Today
[01] Where things stand
Three businesses,
three different problems
High value, no system
Every kitchen is a big-ticket decision. Without a structured path from first interest to a design consultation, good leads go quiet.
Fix: a consultation-booking funnel
Strong in B2B, losing in B2C
The business-to-business side works. With home buyers, competitors win on marketing, not product. The brand direction needs a reset.
Fix: a new B2C direction and funnel
[02] The opportunity
Win Riyadh
You already operate there. Riyadh is a much bigger market than Kuwait, and the one where focused marketing pays back fastest. We put most of the effort there.
- 01Most ad budget goes to Riyadh, while Kuwait stays covered
- 02Separate campaigns and pages for each city
- 03Results tracked by city, so budget follows ROI
System
[03] The approach
Content people trust.
Funnels that close.
Real content
Real photos and videos of your projects, kitchens and products. They show quality that cheaper competitors can't match.
One funnel per company
Each business gets its own path from first ad to signed deal, built around how its customers actually buy.
Calculated ROI
We track cost per lead, cost per visit and closed revenue, so every riyal of spend is accountable.
[04] Construction
Sell quality,
not price
- Ads that show the build: materials, process, finished projects
- Every lead tracked from first enquiry to signed contract
- Fast follow-up, so no lead goes cold between stages
01Ad and contentKuwait · Riyadh
02Lead formProject details
03Qualification callBudget · timeline
04Site visitOn location
05QuoteFollow-up
06Signed projectRevenue
[05] Kitchens
From scroll to
consultation
- Video of finished kitchens to drive interest
- One clear next step: book a free design consultation
- Reminders and follow-up until the order is placed
01Ad and videoFinished kitchens
02Consultation bookingForm · WhatsApp
03Showroom or home visitMeasurements
04Design and quoteFollow-up
05Order placedRevenue
[06] Decor · B2C
See it in your home
before you buy
- New B2C direction built for homeowners, not just contractors
- Ad → WhatsApp → store visit: the shortest path to a sale
- AI room visualizer: customers upload a photo and see your materials in their own space
AI · Travertine
Preview of the concept. Tap a material to try it.
Content
[07] Content engine
Every company,
every month
Each company gets its own content pack, made to match its own buyers.
0
Social media designs per company, per month
0
Edited videos per company, per month
0
Separate funnels, one per business
0
Markets: Kuwait and Riyadh
● Project walkthroughs● Before / after● Kitchen reveals● Material close-ups● Client stories● Showroom tours● Behind the build● Offers and campaigns
● Project walkthroughs● Before / after● Kitchen reveals● Material close-ups● Client stories● Showroom tours● Behind the build● Offers and campaigns
[08] Media plan
Start lean.
Scale on proof.
Each company starts with a tested budget. The budget only grows once the numbers show a positive return.
Starting ad budget · per company / month
$0
Paid directly to the ad platforms
Start
$700
$700
Positive
ROI
ROI
Scale
Scale
Full
potential
potential
Every increase is approved on cost per lead and closed deals
90 days
[09] What 90 days delivers
Established and
running
A steady flow of leads
For all three companies, not waves
ROI per company
Clear numbers on what each riyal returns
A working B2C channel
Decor selling directly to homeowners
A Riyadh pipeline
Leads and visits coming from the main market
A brand that wins on quality
Content that justifies the price
[10] Selected results
We've done this before
+0%
Net profit in 2 months
A wellness e-commerce brand that had been selling well with no profit
0×
Growth in 3 years
Dentruck, a dental materials retailer, through paid ads and consulting
0×
New patients in 3 months
De La Nova Clinic, from near-zero patient flow at launch
2–3×
Branch revenue
Legends Gaming, through pricing, customer experience, ads and offline marketing
[11] Investment
Choose your pace
Monthly fees. Ad budgets are paid directly to the platforms, as set out in the media plan.
Single Company
One company of your choice
$950/ month
+ 10% of ad spend · ad management
- 15 designs and 8 edited videos per month
- Ad management
- Lead funnel for that company
- Monthly report
Growth
All three companies
$2,200/ month
+ 10% of ad spend · ad management
- 15 designs and 8 edited videos per company, per month
- Ad management for all three
- Construction lead pipeline
- Kitchens consultation funnel
- Decor B2C direction and WhatsApp-to-store funnel
- Riyadh-focused targeting
- Monthly ROI report per company
Full Transformation
All three companies, production included
$3,500/ month
+ 10% of ad spend · ad management
- Everything in Growth
- 2 photo and video shoot days per month in Kuwait
- AI room visualizer website for Decor
- A Riyadh landing page for each company
- WhatsApp CRM setup and lead tracking
- Strategy call every two weeks
[12] Add-ons
Available with any plan
Photography and videography
1 shoot day per month in Kuwait covering your projects, kitchens and products. Our crew, our direction, edited and ready to post.
$990/ month
Decor product website
An interactive showroom where customers see your materials in their own homes and spaces, then message you to buy.
Scoped and priced on request
Next step
Let's build the engine.
Choose a plan and we'll start setting up the content, funnels and campaigns straight away.
ContactDr Hassan El Molla